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";i:3;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:30:"作者|张吉龙 编辑|安心";}}i:4;s:2:"
";i:5;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"url";s:6:"option";s:66:"https://static.cnbetacdn.com/article/2020/0713/2f30303766c3274.png";s:8:"original";a:2:{i:0;s:74:"[URL='https://static.cnbetacdn.com/article/2020/0713/2f30303766c3274.png']";i:1;s:6:"[/URL]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:96:"https://rdimg.com/proxy/https://static.cnbetacdn.com/thumb/article/2020/0713/2f30303766c3274.png";}}}}}}i:6;s:2:"
";i:7;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:139:"“特斯拉的牌打完了，轮到我们出牌了。”5月份，比亚迪汽车销售有限公司总经理赵长江在微博上表示。";}}i:8;s:2:"
";i:9;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:125:"17年前，比亚迪和特斯拉同时从汽车领域出发。此后的十几年里，他们走出了完全不同的路线。";}}i:10;s:2:"
";i:11;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:93:"近年来，随着特斯拉进入中国市场，两家企业却又走向了同一个战场。";}}i:12;s:2:"
";i:13;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:209:"在过去的很多年，在用户眼里，车价4万元起比亚迪F3和动辄几十上百万元特斯拉“Model”系列，除了都是“汽车”这一共同属性，他们差别迥异，没有可比性。";}}i:14;s:2:"
";i:15;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:45:"但现在，事情正在发生一些变化。";}}i:16;s:2:"
";i:17;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:139:"如果你仔细观察就会发现，和蔚来、小鹏、理想类似，比亚迪汉也越来越多地拿来与特斯拉Model 3做比较。";}}i:18;s:2:"
";i:19;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:124:"这看起来是比亚迪有意为之。汉和Model 3直接对标的背后，是比亚迪和特斯拉关于未来的竞争。";}}i:20;s:2:"
";i:21;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:171:"从2015年到2018年，比亚迪的新能源汽车销量一直高于特斯拉，位居全球第一。但是，拐点出现在2019年——比亚迪被特斯拉超越了。";}}i:22;s:2:"
";i:23;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:138:"今年上半年，情况没有好转。在特斯拉、蔚来等销量同比都在大幅上涨的同时，比亚迪却同比下降58.34%。";}}i:24;s:2:"
";i:25;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:1:"b";s:6:"option";N;s:8:"original";a:2:{i:0;s:3:"[B]";i:1;s:4:"[/B]";}s:8:"children";a:1:{i:0;s:190:"用汉对标Model 3，与其说是比亚迪对特斯拉的宣战，不如说它是比亚迪的自我超越之战。今天的比亚迪非常需要优化自己，超越自己，证明自己。";}}}}i:26;s:2:"
";i:27;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:129:"被寄予厚望的“汉”究竟能给比亚迪带来多大增长动能？比亚迪的问题，是一款汉就能解决的吗？";}}i:28;s:2:"
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";i:33;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:246:"“决定把保时捷卡宴休息了，买一部（比亚迪）秦来开。”2013年11月，时任华为高级副总裁的余承东在参观完比亚迪第二代插电式混合动力车秦之后，发了这条微博，为比亚迪实名站台。";}}i:34;s:2:"
";i:35;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:217:"时隔6年多，余承东再次为比亚迪站台。近日，一张余承东和王传福共同体验比亚迪汉的照片在社交媒体上流传。在微博上，余承东也为比亚迪汉的发布会做了宣传。";}}i:36;s:2:"
";i:37;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:90:"https://rdimg.com/proxy/https://static.cnbetacdn.com/article/2020/0713/1d6e48c488c50f8.png";}}}}i:38;s:2:"
";i:39;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:167:"以中国古代的朝代为名，比亚迪总共注册了18个商标，组成了其新能源汽车的“王朝”系列。其中，秦和汉尤其具有特殊意义。";}}i:40;s:2:"
";i:41;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:315:"王传福曾经解释过“秦”命名的原因：一方面，当时这款车在西安制造，而西安被称为“秦川”；而更重要的原因是，“秦朝是个具有开创性的朝代，这款车的加速、油耗、外观造型设计等都运用了最新的科技，契合‘秦’自信的气质。”";}}i:42;s:2:"
";i:43;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:303:"而比亚迪汉系列同样被比亚迪赋予雄心。作为中国历史上的强势王朝，汉朝在内政外交上都取得了巨大的成就，是当时世界上最强大的国家。因此，将新车型命名为“汉”，也寄予了比亚迪PK“外敌”Model 3、壮大自己的勃勃野心。";}}i:44;s:2:"
";i:45;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:111:"无论是外观还是内饰以及智能化配置上，汉都堪称目前比亚迪最高端的新能源车型。";}}i:46;s:2:"
";i:47;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:161:"作为20多万元的车型，比亚迪汉的长宽高分别为4980/1910/1495mm，轴距为2920mm，接近C级车的配置，车身明显大于特斯拉Model 3。";}}i:48;s:2:"
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";i:55;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:162:"前脸设计方面，其它车型配备的是“大嘴式”进气格栅，而比亚迪汉采用了封闭式的格栅，造型贴近眼下流行的跑车样式。";}}i:56;s:2:"
";i:57;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:153:"比亚迪汉的车标采用了古代汉字与现代简体字融合的设计，左半部分和右半部分别取自比亚迪汉初篆书和现代简体。";}}i:58;s:2:"
";i:59;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:219:"这款车还配备了LED远近光灯，解锁车辆时，灯光会在日行灯与氛围灯之间往返点亮，打开大灯之后，中间连成一片。门把手是隐藏式的，人接近它的时候会自己弹出。";}}i:60;s:2:"
";i:61;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:299:"区别于Model 3以及新造车企业普遍的简约科技路线，豪华内饰是比亚迪汉的一大亮点。它号称“新中式豪华”——设计灵感源自中国古代建筑，整体采用“品”字型布局，以可旋转12.8英寸中控显示屏为中心，打造出环抱式座舱。";}}i:62;s:2:"
";i:63;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:160:"在内饰材质上，座椅采用了巴西进口A级黄牛皮作为真皮原材料，车内还具备实木材质和铝材拉丝工艺，用来提升豪华感。";}}i:64;s:2:"
";i:65;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:270:"比亚迪汉也堆了很多数字科技方面的配置，比如比亚迪DiLink 3.0系统、多功能方向盘、全液晶仪表盘；在顶配版车型上还有防眩目内后视镜、自动大灯、自动雨刷、车道保持、360°全景影像、行车记录仪等。";}}i:66;s:2:"
";i:67;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:154:"汉也融合了比亚迪与华为合作的成果——搭载了华为HiCar技术和NFC技术，号称是全球首款搭载华为5G技术的量产车型。";}}i:68;s:2:"
";i:69;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:228:"在时下流行的自动驾驶方面，比亚迪汉则搭载了基于L2级自动驾驶辅助功能进行开发的DiPilot智能驾驶辅助系统，号称具有比亚迪独到的算法优势、具有自学习、自进化特点。";}}i:70;s:2:"
";i:71;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:185:"电池以及动力也是比亚迪汉营销的重点。今年3月，比亚迪发布最新磷酸铁锂产品-刀片电池，比亚迪汉是首个搭载该电池的新能源汽车车型。";}}i:72;s:2:"
";i:73;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:156:"比亚迪称，刀片电池相比三元锂电池更安全、更稳定，在“针刺试验”中经过钢针穿刺后不升温、不起火花、不燃烧。";}}i:74;s:2:"
";i:75;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:360:"在续航方面，比亚迪汉共有3个纯电车版本和一个DM混合动力版本。纯电版本提供65kWh和70kWh两种电池包，NEDC最高续航605公里，而按照赵长江的说法，在测试中比亚迪的工程师甚至开出了接近650公里的记录。DM版本则采用了三元锂电池，在电池供电的情况下NEDC续航里程为81KM。";}}i:76;s:2:"
";i:77;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:155:"在动力方面，四驱纯电版本0-100km/h加速时间为3.9秒，DM版本0-100km/h的加速时间为4.7秒，可以与传统燃油豪华车相媲美。";}}i:78;s:2:"
";i:79;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:244:"在刹车系统上，比亚迪汉将成为中国首个搭载博世“IPB智能集成制动系统”的新能源量产车，新车配备了Brembo刹车卡钳，百公里刹停仅需32.8米，据称在全世界量产新能源车中排名第一。";}}i:80;s:2:"
";i:81;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:104:"通过堆积如此多的技术和配置，比亚迪汉与特斯拉Model 3 过招的雄心昭然若揭。";}}i:82;s:2:"
";i:83;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:128:"2019年，特斯拉上海工厂开始量产国产Model 3，该车型在国内横扫包括比亚迪在内的新能源车对手。";}}i:84;s:2:"
";i:85;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:212:"据乘联会公布的6月份数据，特斯拉中国制造的Model 3在 6月销量达到14954辆，在新能源车型中排名第一。而排名第二的比亚迪秦销量只有4100多，不及Model 3的零头。";}}i:86;s:2:"
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";i:89;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:68:"2020年6月国内新能源车销量排名，图片来源：乘联会";}}i:90;s:2:"
";i:91;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:109:"比亚迪急需一款能够和Model 3直接对标的车型，对特斯拉的势头进行强有力的钳制。";}}i:92;s:2:"
";i:93;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:109:"比亚迪汉被寄予了这样的重任。目前来看，比亚迪汉把枪口对准准了Model 3的弱点。";}}i:94;s:2:"
";i:95;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:115:"Model 3问世以来，其最为国内用户诟病的就是内饰差、做工差、座椅舒适性差、配置低。";}}i:96;s:2:"
";i:97;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:162:"在这些方面，比亚迪汉都进行了强化，故意形成差异化。“汉的上市一定会打破中大型豪华轿车的旧格局”，赵长江表示。";}}i:98;s:2:"
";i:99;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:91:"根据他在汉上市发布会现场的说法，目前汉的订单量已经突破2万辆。";}}i:100;s:2:"
";i:101;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:42:"王传福与马斯克明争暗斗很多年";}}i:102;s:2:"
";i:103;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:94:"在汉和Model 3直接对标的背后，是比亚迪与特斯拉过去多年的明争暗斗。";}}i:104;s:2:"
";i:105;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:97:"https://x0.ifengimg.com/res/2020/927030841469BF9F4B2253E2230EEB2A89E66610_size2721_w1005_h692.png";}}}}i:106;s:2:"
";i:107;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:105:"2015年-2019年比亚迪和特斯拉新能源汽车销量比较，图片来自公众号“汽车之心”";}}i:108;s:2:"
";i:109;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:211:"2003年，原本在电池领域浸润多年的比亚迪决定进入汽车领域。当年1月，全无造车经验的比亚迪以2.96亿元收购秦川汽车77%的股权。同年7月，特斯拉在美国诞生。";}}i:110;s:2:"
";i:111;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:119:"从2003年到2020年，比亚迪和特斯拉从中国和美国同时出发，但却走出两条完全不同的路径。";}}i:112;s:2:"
";i:113;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:135:"比亚迪从低端燃油车出发。没有任何造车经验，王传福就买来几十辆二手的国外汽车全部拆开来研究。";}}i:114;s:2:"
";i:115;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:194:"王传福曾计划通过3个3年的时间实现比亚迪对汽车产业的主导地位。“第一个3年是积累期。第二个3年是集中上市期。第三个3年是领导与突破期。”";}}i:116;s:2:"
";i:117;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:204:"但比亚迪的第一款内部代号为316的车，还没有走向市场就被废掉了。原因是向经销商征求意见后，发现不符合市场审美，此举让前期的上亿投入打了水漂。";}}i:118;s:2:"
";i:119;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:222:"时隔多年后，时任比亚迪销售公司总经理的夏治冰仍记得当时的情景——“阴雨蒙蒙的，在上海又冷，又下着雨，气温只有二、三度左右，我们大家的心情都很不好。”";}}i:120;s:2:"
";i:121;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:3:{i:0;s:108:"第一辆车的失败给了王传福很大教训，让他明白了比亚迪需要生产的是符合大众审";i:1;a:4:{s:3:"tag";s:3:"url";s:6:"option";s:82:"https://c.duomai.com/track.php?site_id=242986&euid=&t=https://mideajiadian.jd.com/";s:8:"original";a:2:{i:0;s:90:"[URL='https://c.duomai.com/track.php?site_id=242986&euid=&t=https://mideajiadian.jd.com/']";i:1;s:6:"[/URL]";}s:8:"children";a:1:{i:0;s:6:"美的";}}i:2;s:9:"汽车。";}}i:122;s:2:"
";i:123;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:276:"之后，比亚迪在汽车领域很快改变了策略。2005年4月，比亚迪汽车下线一款a+级乘用车F3。这款车外观借鉴了当时市面上最受欢迎的车型，前脸像花冠、中间像威驰、后面像飞度，售价也非常低廉——7.3万元起。";}}i:124;s:2:"
";i:125;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:287:"这款车很快受到了欢迎，在市场上一路高歌猛进。据中国汽车工业协会的统计数据，2006年，F3以行业最快增速成为车市的一匹黑马，销量超过6.3万台。丰田甚至也买了一台F3，用来研究比亚迪为何能把车造的这么便宜。";}}i:126;s:2:"
";i:127;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:114:"总结一下的话，就是从第一款车开始，比亚迪就选择了从低端出发，缓慢向上的路线。";}}i:128;s:2:"
";i:129;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:200:"2006年6月，比亚迪推出了第一款纯电动轿车F3e；2008年12月15日，又发布了油电混合电动车F3DM；再到后来的“王朝“系列，车价从几万元上升到几十万元。";}}i:130;s:2:"
";i:131;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:285:"在F3大放异彩的时候，特斯拉也在2005年做了第一台用于测试的Tesla Roadster。这是一款电动敞篷跑车，具有当时极高的技术水准：续航里程400公里，0-100km加速不到4秒。当然售价也极其昂贵，补贴后的售价超过10万美元。";}}i:132;s:2:"
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";i:137;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:207:"在此后的多年里，特斯拉自上而下，从高端跑车出发，而后推出Model s、Model X以及现在Model 3，价格从超百万元逐渐向下走，国产Model 3补贴后售价不到30万元。";}}i:138;s:2:"
";i:139;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:171:"比亚迪和特斯拉在汽车路线上的差别，很大程度上是王传福和马斯克个人理念的差异——前者更加务实，而后者更加具极客精神。";}}i:140;s:2:"
";i:141;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:327:"表现在公司业务上，比亚迪的业务布局涵盖电子、汽车、新能源和轨道交通等领域，都是基础设施的建设，而马斯克执掌的三家公司——太阳能加储能的家庭能源公司SolarCity、电动汽车公司特斯拉以及太空探索技术公司SpaceX，清一色偏向未来探索。";}}i:142;s:2:"
";i:143;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:156:"比亚迪早期员工，同时也是王传福大学同学的杨龙忠认为，比亚迪和特斯拉是围绕两种截然不同的愿景在发展的企业。";}}i:144;s:2:"
";i:145;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:300:"比如在新能源汽车领域，马斯克认为，地球总有一天会消失，人类总有一天要到外星去居住，所以他成立了上述三家公司。而王传福的愿景是，化石能源终将耗尽、污染问题亟待治理，最好的解决方案是用二次能源电替代燃油。";}}i:146;s:2:"
";i:147;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:72:"理念不同的王传福和马斯克彼此互不认同，暗中较劲。";}}i:148;s:2:"
";i:149;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:181:"2013年，王传福曾说，特斯拉选择高端小众市场切入，期望以设计与个性作为卖点；而中国公司选择的是以政府市场、批量采购为切入点。";}}i:150;s:2:"
";i:151;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:141:"王传福认为，特斯拉在推广纯电动汽车和培育消费者习惯方面起到了极好的作用，但比亚迪技术并不落后。";}}i:152;s:2:"
";i:153;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:231:"“对公司来说，纯电动汽车技术不是问题，市场才是问题。要扩张新产能，投资4-5年时间就够了。”王传福说，“如果家庭消费一旦启动，比亚迪分分钟就可以造出特斯拉。”";}}i:154;s:2:"
";i:155;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:135:"王传福的言论很传到了马斯克的耳朵里，但马斯克并不以为然。他认为，比亚迪不是特斯拉竞争对手。";}}i:156;s:2:"
";i:157;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:194:"马斯克不仅蔑视比亚迪，他认为所有的电动车，包括日产Leaf、通用Volt、福特Fusion等都和特斯拉不一样，“不是一个级别，相互之间没有可比性。”";}}i:158;s:2:"
";i:159;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:130:"股神巴菲特也是比亚迪的投资人。2008年，巴菲特旗下公司认购了比亚迪2.25亿股，并且持有了12年。";}}i:160;s:2:"
";i:161;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:224:"伯克希尔副董事长、巴菲特的得力助手查理·芒格也曾给王传福高度的评价，“如果不投资比亚迪，你将错过一个亨利•福特，一个托马斯•爱迪生，一个比尔•盖茨。”";}}i:162;s:2:"
";i:163;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:123:"敌人的投资人也是敌人。这个逻辑马斯克是认可的。他和巴菲特之间也多次爆发“口水战”。";}}i:164;s:2:"
";i:165;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:363:"马斯克曾表示，自己不是巴菲特的粉丝，他认为巴菲特的“护城河”理论是“非常愚蠢的概念”。“它就像一种久远的、退化的方式。如果你应对入侵者的唯一的防御就是护城河，那么你就坚持不了多久。最重要的是创新的步伐，这是竞争力的根本决定因素”，马斯克认为。";}}i:166;s:2:"
";i:167;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:237:"对于马斯克和特斯拉，巴菲特和芒格多次公开表示不看好。巴菲特在接受媒体采访时，被问到会不会投资特斯拉，他明确说“不”。对于马斯克本人，他也认为“还有提升空间”。";}}i:168;s:2:"
";i:169;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:87:"在企业经营的理念上，马斯克和王传福的做法和想法也大相径庭。";}}i:170;s:2:"
";i:171;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:218:"特斯拉的产品大部分在全球寻找供应商。特斯拉第一台Tesla Roadster传动技术来自AC Propulsion公司，它的电池采购自松下生产的18650电池，电机采购自中国台湾富田电机。";}}i:172;s:2:"
";i:173;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:174:"王传福则更倾向于采用的垂直整合思路，各个板块靠自己，“因为各个零部件和板块要完全配合好，由几家公司来做没有契合度。”";}}i:174;s:2:"
";i:175;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:66:"在动力电池业务上，比亚迪也和特斯拉存在竞争。";}}i:176;s:2:"
";i:177;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:129:"在电池领域，宁德时代与比亚迪是直接竞争对手。敌人的敌人是朋友，这个道理马斯克也是懂的。";}}i:178;s:2:"
";i:179;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:257:"今年2月，宁德时代公告称，拟与特斯拉签订协议，将于2020年7月起至2022年6月向特斯拉供应锂离子动力电池产品。近期，双方还被曝将联合开发可使电动车持续行驶100万英里的“百万英里”电池。";}}i:180;s:2:"
";i:181;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:173:"不过，特斯拉也在电池业务上开始自研。有媒体报道称，特斯拉内部启动了“ Roadrunner”项目，目标是研制每千瓦时100美元的电池。";}}i:182;s:2:"
";i:183;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:24:"比亚迪真正的对手";}}i:184;s:2:"
";i:185;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:93:"除了特斯拉，比亚迪还有一个真正的、更强大的对手，那就是它自己。";}}i:186;s:2:"
";i:187;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:108:"面对新能源汽车行业形势的瞬息万变，比亚迪要实现自我突破，时间紧，任务重。";}}i:188;s:2:"
";i:189;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:262:"2019年，比亚迪业绩惨淡。4月21日，比亚迪发布2019年度报告：该财年比亚迪实现营业收入1277.39亿元，归母净利润16.14亿元，相比2018年同期大幅度下滑41.93%；扣非后净利润仅为2.31亿元，同比大降60.64%。";}}i:190;s:2:"
";i:191;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:250:"“2019年新能源汽车补贴退坡幅度较大，给单车盈利带来一定压力。未来公司将通过核心零部件深度集成，在提高产品效率及性能的同时优化成本结构。”对于投资者质疑，比亚迪这样解释。";}}i:192;s:2:"
";i:193;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:73:"而在2020年上半年，比亚迪的形势依旧没有好转的迹象。";}}i:194;s:2:"
";i:195;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:187:"7月7日晚，比亚迪发布的6月份产销报告显示,6月份公司汽车销量为3.37万辆，同比下滑12.93%；其中新能源乘用车销量1.31万辆，同比下降约49.46%。";}}i:196;s:2:"
";i:197;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:156:"今年上半年，比亚迪汽车累计销量为15.86万辆，同比下降30.45%；其中，新能源汽车累计销量为6.07万辆，同比下降58.34%。";}}i:198;s:2:"
";i:199;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:90:"https://rdimg.com/proxy/https://static.cnbetacdn.com/article/2020/0713/41376ff64c00936.png";}}}}i:200;s:2:"
";i:201;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:1:"b";s:6:"option";N;s:8:"original";a:2:{i:0;s:3:"[B]";i:1;s:4:"[/B]";}s:8:"children";a:1:{i:0;s:199:"在一位新能源汽车行业人士看来，今年以来，比亚迪汽车销量下滑幅度明显超出行业平均水平，原因在于比亚迪ToB业务低迷，B端大客户大幅减少采购。";}}}}i:202;s:2:"
";i:203;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:99:"对于比亚迪来说，推动家庭和个人用户的消费是汽车业务下步发展的关键。";}}i:204;s:2:"
";i:205;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:111:"虽然比亚迪汉来势汹汹，但它到底能不能对特斯拉的造成强有力的挑战还有待观察。";}}i:206;s:2:"
";i:207;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:198:"对比亚迪来说，品牌形象问题依然是一个很大的挑战。多年以来，比亚迪作为低端自主品牌的形象深入人心，与特斯拉塑造的高端品牌难以形成竞争。";}}i:208;s:2:"
";i:209;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:205:"“在上海等一线城市，新能源汽车上牌中，特斯拉占了90%”，一位来自新造车公司的高管透露，其中不少车主是女性，她们原本可能是宝马mini之类的用户。";}}i:210;s:2:"
";i:211;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:102:"“推荐比亚迪汉被我爸骂了，亲戚也耻笑我”。在知乎上，有用户这样写道。";}}i:212;s:2:"
";i:213;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:149:"这种案例并不令人意外。在很多购车用户中，这甚至是一个普遍的想法：“20-30万买比亚迪，总觉得人傻钱多。”";}}i:214;s:2:"
";i:215;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:108:"低端的品牌形象已经困扰比亚迪多年。它也曾一度想要摆脱低端车制造商的形象。";}}i:216;s:2:"
";i:217;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:96:"2010年，比亚迪曾尝试推出比亚迪中高端的M、I系车型，但都以失败告终。";}}i:218;s:2:"
";i:219;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:188:"另外在渠道上，相对于特斯拉高大上的直营门店，比亚迪的产品主要是依赖于传统经销商网络，但他们4S店的管理服务水平却被不少用户诟病。";}}i:220;s:2:"
";i:221;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:125:"在深交所互动易的比亚迪投资者问答专区，有不少投资者反应4S店不专业、服务能力差等问题。";}}i:222;s:2:"
";i:223;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:200:"有用户直言，“贵司的4S店真的很不专业，希望贵司能加强服务”。也有用户认为，比亚迪应该考虑将高端车型和低端车型的销售、保养环节区分开来。";}}i:224;s:2:"
";i:225;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:234:"另外，在智能驾驶等关键技术上，比亚迪相比特斯拉还有一定的差距。上述新造车公司高管认为，特斯拉的核心竞争力分为三个部分：外观造型、电子电气架构、自动驾驶技术。";}}i:226;s:2:"
";i:227;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:250:"传统车厂发生过这样的故事：他们看到特斯拉第一代电子电气架构时候，认为三分钟就能搞定它。但等到Model 3出来的时候，这群人的感受就完全不一样了，说可能被特斯拉领先了三到五年。";}}i:228;s:2:"
";i:229;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:252:"特斯拉的自动驾驶技术也走在了行业的前列。近日，在上海举行的世界人工智能大会上，马斯克表示，特斯拉目前的研发进度非常接近5级自动驾驶技术，有信心在今年完成L5级别的基本功能。";}}i:230;s:2:"
";i:231;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:262:"在至关重要的自动驾驶芯片上，特斯拉2015年开始谋划自研自动驾驶芯片。2019年，它发布了自主研发设计的芯片——Tesla FSD。马斯克称，这是世界上最强大的芯片，性能是之前使用的NVIDIA方案的21倍。";}}i:232;s:2:"
";i:233;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:138:"比亚迪自己的自动驾驶辅助技术DiPilot则是基于L2级自动驾驶辅助功能进行开发，与特斯拉还有明显差距。";}}i:234;s:2:"
";i:235;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:54:"对于自身弱势，比亚迪也在积极地弥补。";}}i:236;s:2:"
";i:237;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:200:"在品牌方面，比亚迪很早就意识到这个问题。2010年，它和戴姆勒进行合作，确定建立电动汽车技术伙伴关系。双方以50：50的股权比例成立了腾势汽车。";}}i:238;s:2:"
";i:239;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:87:"但是很长时间以来，这个品牌一直非常边缘化，处于亏损的状态。";}}i:240;s:2:"
";i:241;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:162:"“这个合作对比亚迪来说是品牌的提升，这个收益无法在短期报表上体现出来。”王传福这样解释腾势对于比亚迪的价值。";}}i:242;s:2:"
";i:243;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:258:"为了摆脱被吐槽“土”的外观，最近几年，比亚迪引入了一些国际知名的设计师，包括奥迪前设计总监沃尔夫冈·艾格、法拉利前外饰设计总监欢马·洛佩慈和奔驰前内饰总监米歇尔·帕加内蒂等。";}}i:244;s:2:"
";i:245;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:288:"在汉的销售模式上比亚迪也进行了调整，按照发布会给出的资料，比亚迪将采用特许授权经销商的方式，在全国挑出了800个网点进行销售，对销售员工进行培训，提供专属服务，并且在各地商圈建设超过100家体验中心。";}}i:246;s:2:"
";i:247;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"url";s:6:"option";s:66:"https://static.cnbetacdn.com/article/2020/0713/d09f4a51e5040c3.png";s:8:"original";a:2:{i:0;s:74:"[URL='https://static.cnbetacdn.com/article/2020/0713/d09f4a51e5040c3.png']";i:1;s:6:"[/URL]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:96:"https://rdimg.com/proxy/https://static.cnbetacdn.com/thumb/article/2020/0713/d09f4a51e5040c3.png";}}}}}}i:248;s:2:"
";i:249;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:215:"在电池业务上，比亚迪也正在变得开放。在刀片电池发布之后，比亚迪宣布成立5 家以“弗迪”命名的全资子公司，进一步加快新能源汽车核心零部件的对外销售。";}}i:250;s:2:"
";i:251;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:109:"几天之后，比亚迪和丰田各自持股 50%的比亚迪丰田电动车科技有限公司宣布成立。";}}i:252;s:2:"
";i:253;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:295:"对于弗迪公司的成立，外界认为比亚迪动力电池业务有望拆分上市。在2017年，失去国内动力电池供应量冠军宝座之后，市场就传言比亚迪汽车电子业务部门正在致力于市场化变革，比亚迪动力电池将向其它汽车制造商供货。";}}i:254;s:2:"
";i:255;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:158:"2018年底，王传福在接受媒体采访时曾透露，比亚迪计划在2022年前将旗下电池业务拆分独立上市，以筹集资金进行发展。";}}i:256;s:2:"
";i:257;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:63:"比亚迪的举动一定程度上也给市场带来了信心。";}}i:258;s:2:"
";i:259;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:144:"2019年，比亚迪在A股股价持续低迷。进入2020年以来，虽然其汽车销量仍然大幅下滑，但其股价却在节节上涨。";}}i:260;s:2:"
";i:261;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:160:"7月10日，比亚迪股价涨5.38%，收盘报89元/股，总市值达2252亿元，超越上汽集团的2212亿元，成为中国市值最高的汽车公司。";}}i:262;s:2:"
";i:263;a:4:{s:3:"tag";s:6:"center";s:6:"option";N;s:8:"original";a:2:{i:0;s:8:"[CENTER]";i:1;s:9:"[/CENTER]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"url";s:6:"option";s:66:"https://static.cnbetacdn.com/article/2020/0713/6cb0466f8684997.png";s:8:"original";a:2:{i:0;s:74:"[URL='https://static.cnbetacdn.com/article/2020/0713/6cb0466f8684997.png']";i:1;s:6:"[/URL]";}s:8:"children";a:1:{i:0;a:4:{s:3:"tag";s:3:"img";s:6:"option";N;s:8:"original";a:2:{i:0;s:5:"[IMG]";i:1;s:6:"[/IMG]";}s:8:"children";a:1:{i:0;s:96:"https://rdimg.com/proxy/https://static.cnbetacdn.com/thumb/article/2020/0713/6cb0466f8684997.png";}}}}}}i:264;s:2:"
";i:265;a:4:{s:3:"tag";s:4:"left";s:6:"option";N;s:8:"original";a:2:{i:0;s:6:"[LEFT]";i:1;s:7:"[/LEFT]";}s:8:"children";a:1:{i:0;s:166:"股价上涨背后，或与比亚迪汉的发布以及A股近来普涨不无关系。最终，比亚迪能否兑现投资者的这份信任，还需要继续观察。";}}}, 1621686945, 1715909251
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